what is growth
Growth is a fickle thing, especially when it relates to small business.
There is rapid growth, growth through acquisition, steady growth - and a myriad of other options. For each of the categories there are good (and bad examples) - some of my favourites are Xero & Mojo Coffee … I’ll let you figure out which bucket they fit into respectively.
For myself as a small business operator we measure growth in a couple of ways. Some are purely numbers driven (# of customers, $ sales, average customer spend, RFM, etc) - and some are where they are along a the business plan that we have mapped out.
Well today we’ve managed to tick off another piece of the puzzle with the hiring of a permanent staff member to work OFF the playing fields (as opposed to the people we’ve got trained for running games on the weekends).
For us, even though they are only part-time, this is a big step. It is going to open up other options for us in the business (like more time to work ON the business instead of just IN it) … and I can’t wait.
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