sitting at the shared kitchen at de Bretts in Taupo – and there is a big ass poster for Top Gun Paintball here – way to go Malcolm!
Latest Updates: advertising RSS
-
martin
-
it's showtime
martin
One thing I said when we first started the business is that we would be focussing our marketing spend “below the line” and use direct communication and word of mouth to drive the business forward.
Well that appears to be working – and we’re posting some fantastic growth figures (albeit off of a base that wasn’t ‘woohoo’ material to start with. Hell next week alone we’ve got 400 people booked in across the 7 days to come and play paintball with us at TAG.
And that’s good numbers on a New Zealand standard.
So we’ve decided to mix it up a little, and next year we will be exibiting at the Armageddon Expo in Wellington. It should be a bit of a laugh – we’re looking forward to it a lot – and the ideas of what we can do with our stand are flowing thick and fast.
I’ll try and post up a couple of times about what we’re doing in that space – but we’ve only got around 4 months to get it finalised. The show is April 2/4 2010 – so book sometime out and see what’s happening.
-
you get nothing
martin
Without asking. I’ve heard that a thousand times at least – but it’s never made more sense than since I’ve starting running my own business.
You get all sorts on the field – asking for freebies, discounts – anything that can be asked has been asked. We’ve got standard responses to most questions that people ask – but they do always get asked.
I’ve started doing the same sort of thing with my suppliers – a couple below for your reference:
Q – Would you like to advertise in our magazine? (Targetting a key demographic at a key time of year for us)
A – Sure, but only if you ensure that we are the only Wellington based paintball field that does.
Result – We’re advertising (with a quarter page ad) and will be the only Wellington paintball field in there.
Q – We’re going to have you pay the advertising bill in one installment (from a large corporate we advertise with)
A – How about we spread those payments out over a year?
Result – We’re spreading the payments over 10 months (or so), but have to move to direct debit (happy with that)
End of the day the message is clear – especially in these trying economic time – try and negiotate with your suppliers for more favourable terms, small discounts. Be prepared to give a little as well – but it will make things easier in the long run.