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	<title>whatever &#187; advertising</title>
	<atom:link href="http://www.whatever.net.nz/tag/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.whatever.net.nz</link>
	<description>rambling thoughts</description>
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		<title>sitting at the shared kitchen &#8230;</title>
		<link>http://www.whatever.net.nz/2010/01/sitting-at-the-shared-kitchen/</link>
		<comments>http://www.whatever.net.nz/2010/01/sitting-at-the-shared-kitchen/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 08:27:28 +0000</pubDate>
		<dc:creator>martin</dc:creator>
				<category><![CDATA[tweets]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[paintball]]></category>
		<category><![CDATA[roadtrip]]></category>

		<guid isPermaLink="false">http://www.whatever.net.nz/2010/01/sitting-at-the-shared-kitchen/</guid>
		<description><![CDATA[sitting at the shared kitchen at de Bretts in Taupo &#8211; and there is a big ass poster for Top Gun Paintball here &#8211; way to go Malcolm!]]></description>
			<content:encoded><![CDATA[<p>sitting at the shared kitchen at de Bretts in Taupo &#8211; and there is a big ass poster for Top Gun Paintball here &#8211; way to go Malcolm!</p>]]></content:encoded>
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		<title>it&#8217;s showtime</title>
		<link>http://www.whatever.net.nz/2009/11/its-showtime/</link>
		<comments>http://www.whatever.net.nz/2009/11/its-showtime/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 23:30:44 +0000</pubDate>
		<dc:creator>martin</dc:creator>
				<category><![CDATA[biz]]></category>
		<category><![CDATA[funnies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[armageddon expo]]></category>
		<category><![CDATA[paintball]]></category>
		<category><![CDATA[small biz]]></category>
		<category><![CDATA[tag paintball]]></category>
		<category><![CDATA[waterfront]]></category>
		<category><![CDATA[wellington]]></category>

		<guid isPermaLink="false">http://www.whatever.net.nz/?p=161</guid>
		<description><![CDATA[One thing I said when we first started the business is that we would be focussing our marketing spend &#8220;below the line&#8221; and use direct communication and word of mouth to drive the business forward. Well that appears to be working &#8211; and we&#8217;re posting some fantastic growth figures (albeit off of a base that [...]]]></description>
			<content:encoded><![CDATA[<p>One thing I said when we first started the business is that we would be focussing our marketing spend &#8220;below the line&#8221; and use direct communication and word of mouth to drive the business forward.</p>
<p>Well that appears to be working &#8211; and we&#8217;re posting some fantastic growth figures (albeit off of a base that wasn&#8217;t &#8216;woohoo&#8217; material to start with.  Hell next week alone we&#8217;ve got 400 people booked in across the 7 days to come and play paintball with us at <a href="http://www.tagpaintball.co.nz">TAG</a>.</p>
<p>And that&#8217;s good numbers on a New Zealand standard.</p>
<p>So we&#8217;ve decided to mix it up a little, and next year we will be exibiting at the <a href="http://www.armageddonexpo.com/nz/">Armageddon Expo</a> in Wellington.  It should be a bit of a laugh &#8211; we&#8217;re looking forward to it a lot &#8211; and the ideas of what we can do with our stand are flowing thick and fast.</p>
<p>I&#8217;ll try and post up a couple of times about what we&#8217;re doing in that space &#8211; but we&#8217;ve only got around 4 months to get it finalised.  The show is April 2/4 2010 &#8211; so book sometime out and see what&#8217;s happening.</p>]]></content:encoded>
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		<title>you get nothing</title>
		<link>http://www.whatever.net.nz/2009/08/you-get-nothing/</link>
		<comments>http://www.whatever.net.nz/2009/08/you-get-nothing/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 23:34:12 +0000</pubDate>
		<dc:creator>martin</dc:creator>
				<category><![CDATA[biz]]></category>
		<category><![CDATA[whatever]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[negiotate]]></category>
		<category><![CDATA[tag paintball]]></category>

		<guid isPermaLink="false">http://www.whatever.net.nz/?p=79</guid>
		<description><![CDATA[Without asking. I&#8217;ve heard that a thousand times at least &#8211; but it&#8217;s never made more sense than since I&#8217;ve starting running my own business. You get all sorts on the field &#8211; asking for freebies, discounts &#8211; anything that can be asked has been asked.  We&#8217;ve got standard responses to most questions that people [...]]]></description>
			<content:encoded><![CDATA[<p>Without asking. I&#8217;ve heard that a thousand times at least &#8211; but it&#8217;s never made more sense than since I&#8217;ve starting running my own business.</p>
<p>You get all sorts on the field &#8211; asking for freebies, discounts &#8211; anything that can be asked has been asked.  We&#8217;ve got standard responses to most questions that people ask &#8211; but they do always get asked.</p>
<p>I&#8217;ve started doing the same sort of thing with my suppliers &#8211; a couple below for your reference:</p>
<blockquote><p>Q &#8211; Would you like to advertise in our magazine? (Targetting a key demographic at a key time of year for us)</p>
<p>A &#8211; Sure, but only if you ensure that we are the only Wellington based paintball field that does.</p></blockquote>
<p>Result &#8211; We&#8217;re advertising (with a quarter page ad) and will be the only Wellington paintball field in there.</p>
<blockquote><p>Q &#8211; We&#8217;re going to have you pay the advertising bill in one installment (from a large corporate we advertise with)</p>
<p>A &#8211; How about we spread those payments out over a year?</p></blockquote>
<p>Result &#8211; We&#8217;re spreading the payments over 10 months (or so), but have to move to direct debit (happy with that)</p>
<p>End of the day the message is clear &#8211; especially in these trying economic time &#8211; try and negiotate with your suppliers for more favourable terms, small discounts.  Be prepared to give a little as well &#8211; but it will make things easier in the long run.</p>]]></content:encoded>
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