One thing I said when we first started the business is that we would be focussing our marketing spend “below the line” and use direct communication and word of mouth to drive the business forward.
Well that appears to be working – and we’re posting some fantastic growth figures (albeit off of a base that wasn’t ‘woohoo’ material to start with. Hell next week alone we’ve got 400 people booked in across the 7 days to come and play paintball with us at TAG.
And that’s good numbers on a New Zealand standard.
So we’ve decided to mix it up a little, and next year we will be exibiting at the Armageddon Expo in Wellington. It should be a bit of a laugh – we’re looking forward to it a lot – and the ideas of what we can do with our stand are flowing thick and fast.
I’ll try and post up a couple of times about what we’re doing in that space – but we’ve only got around 4 months to get it finalised. The show is April 2/4 2010 – so book sometime out and see what’s happening.